There is all kinds of information that is available to us today. We can get it delivered to our pocket at lightening fast speeds. We can get it in a variety of forms and formats. So why would anyone settle for stale information delivered in a traditional format at a set time of day.
Stuff is happening around us all the time. Stuff we need to know about it. Of course there is a filter problem because there is a whole lot of stuff happening all around us. Our opportunity then is to filter out the noise and find the information that is useful.
Jellyfish Principle 