Archives for category: bravery

A carefully crafted press release is sent it to all major news outlets.  No one used it, the event, product or service did not get promoted as hoped. Why?

The press release did not get chosen because it was smothered under an avalanche of thousands of press releases. It never had a chance.

Imagine this scenario, the work day begins with email being opened.  There before the eyes of a handful of people are thousands of emails.  A dozen get chosen to move to the next round.  Those spots are reserved for drama.  High drama is possible.  Which means an event in which no one dies, gets hurt or causes some other commotion gets looked over.

What can the writer of the press release do?

More than likely they have a precious commodity at their fingertips, just begging for a chance to get noticed.

Contact info from the people she wants to reach.  Contact info from people who already use the product, service or event.

One idea the person could try is a carefully crafted email campaign.  After all a group of people entrusted her with their email address.  As long as she is careful and respects what has been entrusted to her, there should not be a problem with sending an occasional email.

All of us have an address book, we just need to tap that resource.

We also need to be ready to return the favor for those who have helped us.


The world changed. It sped up, became crowded, and interconnected. To navigate our world, we must think different, we must think bigger!

You no longer compete with the business down the road, you compete with businesses across the globe. The same can be said for jobs, financial opportunities and scarce resources.

Of course your area of opportunity expanded as well. Now you can do business with down the road and across the globe. If your local job market isn’t going well, there is nothing to stop you from applying for a job based in Spain.

 The tools you need are simple: a computer and internet connection. That smart phone in your pocket counts, the bank of computers at the public library also counts.

Why not launch your own global corporation today.

It is really not hard to gain “Likes” and “Friends” and such. Most the time you click a button and BOOM, more. But unless you know the person on the other end on that click, you have only gained an opportunity to connect. That is the hard part. Why? Because it is scary to connect with people.

To connect you have to take a chance of rejection. It works like this; “Hi my name is David. Do you want to be my friend? Do you like tacos, I love tacos.” to which the other person my respond with utter silence. They may say no I don’t want to be your friend. But they may respond; “My name ________. Sure I’ll be your friend, I love tacos. Let me introduce you to some of my other friends.”

Today it is more important than ever to connect, really connect with people. The opportunity to do so is much greater than in the past. I can reach out to someone on the other side of the world. We can build a relationship and make great changes in the world. Or it could lead to a game of chess over email.

Sure it is scary to try to connect. But we have to do it. So here is my challenge. Start going through your connections, read their profiles, visit their websites and blogs, everything they are willing to share and then reach out and say hi. Connect with them. The opportunity we have been waiting for could very well be in our address books right now.

%d bloggers like this: