Perhaps you’ve seen and heard the reprocessed major form of REM’s Losing My Religion http://vimeo.com/57685359  it certainly blew my mind when I heard it.  I think this might be a good example of purple cow with a l Tong tail.

Purple Cow

Seth Godin says if you are traveling down the road and see a bunch of cows you don’t think twice, because cows are boring.  But if see a purple cow you take notice. Therefore in business as in life you want to be a purple cow. http://youtu.be/ammimNTfaG0

The Long Tail

Chris Anderson‘s book and the original article http://www.wired.com/wired/archive/12.10/tail.html begins by telling a story of a book about mountain climbing called Touching the Void.  It did okay and then was forgotten.  A decade later another book about mountain climbing, Into Thin Air, comes on the scene.  Its success generates interest in the Touching the Void.  It turns out that the first book was part of Amazon’s recommendations to people who purchased Into Thin Air.

REM in major notes

The new reprocessed version of the original song is getting quite a bit of attention.  It’s a purple cow.  Anyone growing up when the song was released remembers the downer notes and somber feel.  The major notes change the imagery in the video.  It changes the whole feel of the song.

After I heard the new version I listened to the old version on my iPod.  I’m certain that I’m not the only one to do so.  What I expect to happen, is that people not familiar with the song or band will check them out.  It should be interesting to see if there is an increase in downloads for the original song.

Application

While not to diminish the amount of work that went into this project, if you have a computer and access to some snazzy software, then you have all the tools to produce a purple cow.  The question is will you?

A recent glance at the job postings on any job board should be proof enough of the same old same old in the job market.  If you want to get that special job, the one you have always dreamed of, then you will have to start producing projects and sharing them with the world.

But you will have to produce better than good projects.  Mediocre simply won’t do anymore.  It’s not enough to show you are able to use the software and plug in cables.  You will have to shine.  You will have to take chances.  That means some of your projects may fail.  Failure is okay.  Failure is good.  Every failure has the potential to move you closer to success.

Now go fire up your Mac, download some way cool software and do something extraordinary.

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