The New York Times has a very interesting and somewhat sad story about the current state of newspapers.  It seems that they are way past the time to jump on board the digital train.  Many are doing that right now.  Or at least they are running beside it trying to catch the rail and hoist themselves inside.

Unfortunately their digital efforts will amount to little but a waste of time if the continue to post their newspaper online.  They must harness the power of the web if they expect to stay relevant.  The same can be said of broadcast television and radio.  Simply posting their main product online and pretending to be content providers isn’t really going to cut it in the future.  Sooner or later people will stop caring and look to other sources for information.

It’s time for all traditional media to be inventive.  Do something daring and original.  If it doesn’t work scrap it and try something else.

As I write this, it occurs to me that I’ve said this at least once before.

You can read the New York Times article here: