The other week my wife and I went to a restaurant for some appetizers. We ordered spinach and art home dip. Half way through the dip my wife look at me and said, “Have you found any artichokes yet?”. “Not yet.” I replied.

When we were done we found two small pieces of artichoke in our spinach and artichoke dip. So I guess we really ate spinach and piece of artichoke dip. The lesson is that when you promise something to your readers, customers, and clients you should deliver. It’s great if you can over promise. But under promising is the kiss of death.